Oulu city logo – graphical algorithm
The new visual appearance of the city of Oulu, Finland includes a graphical texture behind its logo. This texture is generated by a visual algorithm that is based on the Mobius strip. We developed a custom software tool for the Advertising agency Työmaa Oy, which generates a large variety of different and distinct shapes that are still based on the same algorithm. The shape itself is three-dimensional and can even be 3D-printed as a jewelry design.

The main logo uses one variation of this graphic and different variations are used by other departments of the city administrator.

PROJECT INFO:
CLIENT:
Advertising Agency Työmaa Oy
YEAR:
2013
TYPE:
commission
PROJECT TEAM:
Toni Österlund
oulu_logo
Bus_Oulu

The new visual identity can be seen in many places in the city of Oulu.

Tool_1Tool2Tool3
Model_export
perspective lines

The tool creates three dimensional shapes.

IMG_20140610_153154

3D print of one of the Mobius strip created with the tool on the left. Next to it a different design that is not based on the same algorithm.

Draft_grid

Early draft versions of the graphical algorithm.